Type of Medium:
1 online resource (1 streaming video file (40 min.) :
The biomedical & life sciences collection,
Contents: Overview: what is "medical communications" -- Understanding your audience (scientific community, regulatory authorities, payers, doctors, nurses, patients and PAGs, pharmaceutical companies) -- Finding out what there is to know and where the information is coming from -- Possible channels to provide the information to our audience -- Why we do what we do.
Mode of access: World Wide Web.